What we are…

  • A company for everyone
  • A BIPOC owned and operated company
  • A company serving those who don’t get served
  • A company that empowers its customers
  • A company who takes a reasonable margin and can still deliver a 10x return
  • A company who does not want our customers ever to contemplate watering down their infant formula
  • A company who makes infant formula so that it can be affordable the world over, including in places such as Haiti and Bangladesh

What we are not…

  • Small
  • A company making follow up formula and supplements to get you addicted
  • A company with 40-60% margins at the expense of parents who sacrifice everything to afford infant formula
  • A company for the top 5-10% of parents
  • A company who occasionally donates product to developing countries
  • A company who fights to keep competitors down
  • A company who has corporate retreats at high-end spas

WHO WE ARE

  • At Teddy’s, we believe that every child deserves the best start in life, and that begins with the right nutrition.
  • We've reinvented baby formula, merging affordability with the highest quality ingredients, ensuring that good health is accessible to everyone.
  • We are a minority-owned B-Corporation feeding African-American, Latino and any other infants that remain underserved.

WHO WE ARE

  • At Teddy’s, we believe that every child deserves the best start in life, and that begins with the right nutrition.
  • We've reinvented baby formula, merging affordability with the highest quality ingredients, ensuring that good health is accessible to everyone.
  • We are a minority-owned B-Corporation feeding African-American, Latino and any other infants that remain underserved.

Target Market

Our value chain model starts with the consumer

New parents, they happen every day

Early adopters will be parents looking for a more bold, transparent and healthier formula

VALUE PROPOSITION

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Transparency

Trace the journey of our ingredients from certified organic farms to our state-of-the-art facility. We prioritize transparency to ensure you know exactly what nourishes your baby.

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Accessible

Accessible to all parents looking to find safe and healthy formula for their infants

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Healthy

Organic and without unneeded products such as corn syrup, maltodextrins, soy, fish or palm oils

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Affordable

Priced for everyone, not just for the elite

MARKET SIZE & GROWTH

  • North America is the fastest growing market with more mothers returning to work earlier.
  • The US is our initial market with a Total Addressable Market of $2.3 bn
  • Serviceable Addressable Market: $230 mn (10%)
  • Serviceable Obtainable Market: $83 mn, (3.6%) which is Teddy’s year 5 estimated revenue)

All numbers refer to 0-12 months infant formula (Stages 1 and 2)

Source: Global Data US Baby Food Report, October 2021

What They Say About Us

One of the most time-consuming aspects of being a parent is the endless research I have done to ensure that what I feed my daughter is safe. As a newborn, she was breastfed for six months, then I transitioned to formula. This transition was scary and overwhelming. From cost and ingredients, there is so much worry for us parents when we feed our babies. I wish I could have fed my daughter Teddy's formula. From the transparency of what goes into their formula to the genuine care displayed by the founders, I trust their formula. I would use their formula to feed my future babies and I would recommend this formula to my fellow parents. Joseph Nelzy and Robert Smith have taken the time to target the real needs of parents and their little ones. That is what I appreciate about this company -- their commitment to creating a solution for problems that parents have always faced.
~Shana Joseph, mother

As a very health conscious mother, I take great care in knowing what I’m feeding my child. Seeing the amount of research and care that Joseph and Robert put into the formulation of this formula alone makes me trust it enough to give to my child and children to come. They have really done their due diligence to ensure they are creating a high quality product that I would stand behind.
~Domonique T. Freeman, mother

Feeding an infant is hard enough, and when considering using formula, Teddy’s is there and easy to understand, especially in relation to trying to demystify the ingredients and marketing of the competition.
~My Do-Kruse, mother of two

Teddy's offers a chance for me to provide my baby with an opportunity to live a healthier life than the one that I grew up in; to know that you’re a brand that is there with the development of my baby; that I have a safe brand I can recommitted for friends that are concerned for the wellbeing of their baby’s future. Those things sound like a warm hug to me and for the ones that I love, it’s a story that I feel inclined to share.
~Mike Trombley, father of River and Founder, NativeAudio®

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